• Xiaomi changes mind ! MI avoids branding

    This change in branding introduces by the company during its recently launched Mix4 smartphone. A Xiaomi spokesperson said that all the upcoming products of the company will follow this path.

    Xiaomi is changing its mind as it becomes the world’s number one smartphone brand. No more, and no more MI. This big change comes ten years after the introduction of the first smartphone. A Xiaomi spokesperson said that all the upcoming products of the company will follow this path. Xiaomi says the change, which will take effect in the third quarter of 2021, will take effect in all markets in the global market shortly.

    Xiaomi sells a wide range of products in the smart home though the company is well known for smartphones, lifestyle and computing segments, including televisions, laptops, refrigerators, air fryers, smartwatches, scooters, robots, hairdryers and more. Most of these products are carried by the MI brand today. But the truth is that it will not be in the upcoming new products.

    Xiaomi’s first product as an MI brand was not actually a smartphone but certainly was associated with smartphones. It was actually an operating system called MIUI. Its Android-based operating system today reaches version 12.5. In late 2011, Xiaomi released its first smartphone, the Mi1.


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    The first phone featured Qualcomm’s dual-core Snapdragon S3 chipset, 1GB of RAM, and a 4 – inch 854-480 resolution LCD panel. At the end of 2013, Xiaomi Android power spread to other parts of Asia, but it was India that became more decisive. Launched outside China, Xiaomi’s first products were the Mi 3 and Xiaomi 2.

    Xiaomi is currently launching three brands, MI, Redmi, and Poco. Soon, that list will be gone too. Earlier, all of these broke away from Xiaomi and became competing brands.

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