8 Reasons Creating A Wikipedia Page Can Benefit Your Business

By mytechsolver / Category Tech / May 19, 2021

Wikipedia is the largest encyclopedia in the history of mankind. However, is it a wise thing to use it as a marketing channel?

One of the first things you need to understand first is that Wikipedia itself has no love for marketing usage. Wikipedia makes it clear that the platform is not intended to be used as a marketing channel, social media network or an online profile of sorts. So, when you talk about it officially, the guidelines of Wikipedia rule out its usage as marketing option. However, you see many marketers and brand use it as a marketing tactic in order to gain online prominence.

However, since making a Wikipedia page can be a process full of hassle, it can also cause problems with time for the maker. So, is it worth going through all that trouble? Or, is it just another fabled marketing tactic that is not as good as it sounds? In order to help you understand the benefits of making wiki pages for your business, here are eight reasons you need to do it.

1. Higher Credibility

Wikipedia is one of the largest platforms on the internet in general. Not only because it can be one of the top search results, but also because it is the largest encyclopedia to ever exist. But, to make a Wikipedia page, you need to be of notability that falls into their criteria. So, once you create a Wikipedia page for your subject, not only does it provide them with higher legitimacy but also provides with credibility in the online world.

2. SEO

Search engine optimization is the key towards success in the online world. Considering how it can help a brand yield wanted results in the online market, using SEO is one of the keys towards working your way up the digital marketing ladder. So, how does Wikipedia fit into this equation? Think about it, whenever you search a query on search engines, how many pages do you see related to Wikipedia? The top 5-10 are always about Wikipedia. So, using Wikipedia can help you find prominence in search engines without having to try other tactics.

3. Prominence Over Competition

If your niche features many businesses, then chances are that not many of them are featured on Wikipedia. Now, one of the keys towards better visibility and prolific presence in the online world is prevailing over competition. While other platforms can help you with that slowly and surely, Wikipedia Writers suggest that Wiki can help you do it without having to do anything else, except to make a page on it. However, it can be a challenge to make a page on it.

4. Organic Traffic

Once your SEO profile shoots up and helps you become more visible, your website, blogs and social media networks begin generating more organic traffic. So, in order to generate more leads, Wikipedia can help you indirectly but immediately.

5. Online Prominence

With all the benefits that you have seen so far, all of them point towards one thing and that is online prominence. Through SEO, online visibility and better credibility over competition, it can help you formulate a better online profile, in turn, generating better online prominence than any other platform can provide you.

6. Better Online Visibility

With Search engine optimization as well as google side panels, Wikipedia can help you find better online visibility than any other platform. The key is to use it properly with adequate keywords and unbiased content.

7. A Profile On A Prominent Platform

If you need more reasons, then understand that Wikipedia is one of the 15 most visited websites on the internet. So, making a profile on it can generally provide you with a better chance.

8. Convey All The Vital Information

Last but not the east, with your success and achievements of your businesses, Wikipedia provides you with an ideal platform to boast about your accolades.

Conclusion

So, those are some of the key benefits that Wikipedia can provide you. But, can anyone edit Wikipedia page? That is your only hurdle towards basking in the benefits of Wikipedia. So, overcoming that should be your next concern.