Perfect Interior for e-Book: After explaining everything you need to learn how to design a cover that makes your info product a success, I want to take advantage of the fact that you have got down to business to tell you in this post the essential tricks to design an interior according to a cover of impact.
What good is creating a good impression with a great cover, if the interior is going to be poorly structured? Since I don’t want this to happen to you with your info-products, in today’s post, I’m going to give you the advice you need to know to make a professional design for your info-product that will make you succeed with your readers.
Get ready because after knowing these five tricks, you will no longer design the interior of your info products in the same way. These tips can help you design a thousand things: your first eBook, a guide, a course … everything you need in editorial design.
1. Order The Space
When your readers use your info product they expect to see something clear, professional, clean and direct. And above all, that it has coherence and does not seem messy.
To do this, it is best to apply the guide or base grid technique. Although it sounds strange to you, it is very simple and makes your work much easier when you start in the world of design.
This consists of following physical guides (which you mark) in the document in which you are going to design your info-product by logo design agency. They are usually columns, although you can mark the columns and rows. Hence the name “base grid”, since it ends up forming a kind of grid that makes it much easier for you to distribute the elements in the design.
Don’t go around making columns. The intention is to section the available space into a limited number of columns that can be combined with each other. For example, as I show you in the image, a 6-column base grid can be used in many ways that ensure variety in your design as well as order and cleanliness.
2. Leave Blank Space
Yes, you already know that it is something I usually insist on a lot, but white space is not bad, since it lets your composition breathe and gives it more visual space, which also helps your design look much cleaner. and professional.
Above all, it is essential and essential to respect the white space of the page margins. It is not pleasant for your readers to open a document and find that, once they turn the cover, the rest of the pages are saturated with information from end to end, without a free space to let them breathe.
Remember that you are not going to print in the info products, so it does not matter that your document has a few more pages as long as that has a positive impact on your customers. And, trust me, overwhelming them with information is not good. It is not more effective to want to say many things in a small space than to say the same thing using more pages. If someone becomes visually saturated, stop reading.
3. Perfect Interior for e-Book: Rank Your Texts
If you notice, both with the base grid and with the blank space, what we are doing is prioritizing the information, making it clear to highlight what is most important.
The same goes for your texts. You have to create three or four styles of text (not use three or four different fonts) to clarify to your readers the importance of what they read. A title is not the same as a subtitle or a highlight. Each one deserves its importance.
For this you can play with the size of the font (bigger or smaller) as well as with its different weights (bold, italic, light, …). And you can even use a couple of different fonts – but no more.
Of course, as always, try to make it as clear and simple as possible. I have ever seen people who have wanted to rank so much that in the whole document there were no two equal styles of text.
4. Try to Combine Graphic Elements with Text
Your eBook may have a lot of text, but another way to give clarity, order and rhythm to your composition is to add graphic elements.
It doesn’t matter if you don’t have photographs as such, or you can’t find ones that just fit. By graphic elements I mean icons, illustrations and even colored boxes to highlight some elements of the text (for example, in important quotes or ideas).
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Perfect Interior for e-Book: The essential thing is that your info-product does not become boring for the person who uses it, but that they feel attracted to the content and therefore you must give it some space to rest and breathe visually, for which the graphic elements will be very good for you.
Look at this image where you can see what I was saying about text styles, as well as the usefulness of including graphic elements.
5. Give Rhythm to Your Composition
In the previous point I have already introduced you to the concept of rhythm. That your composition does not bore and has pages that attract attention is essential for your design to be successful.
Imagine a magazine in which all the pages were exactly the same. Would you finish reading it? Probably not. It is very important to hook your reader, not only with the content but also with the design. Give her attention touches to arouse her curiosity and make her more attentive to reading.
For this reason, the base grid that I mentioned in the first point will be the ace up your sleeve that will help you distribute the content in different ways, always following the same proportions and order throughout the document.
Try to include a page with a coloured background, with just one important phrase or idea. To leave even more space, to play with the images, the important thing is to create a page that stands out and is different!
Perfect Interior for e-Book : Now you know the tricks that will mark a before and after in the design of your info products. You have already seen that they are very easy to apply, but how well used they will help you make a difference by making your info products (whatever type they are) stand out above those of your competitors.
Are you already planning where are you going to start? Or are you analyzing if you follow these tricks in your designs? Be that as it may, dare to take a step forward in editorial design that will make your info-products propel yourself.